Good frames are bit like good tailoring. If no-one notices it, you’ve probably got it about right.
A “statement” frame can distract from the picture.
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Quality matters
Every frame we sell, from the uber-modern, funky ones to the classically stylish ones and from the cheap and cheerful, but indispensible, clip frames to the reassuringly expensive, cutting edge, multi-aperture models, is choosen for its quality.
Unlike chain stores or supermarkets, we don't source our frames from just one or two suppliers. We get to pick and choose just the good stuff from a wide range of suppliers.