Design literacy
Thing is, the clever use of language, is like dead or whatever, innit.
So, while everyone else was busy on myspace (how quaint) or some other social not-working site, we were showing just how poor our grasp on the zeitgeist was, by actually noticing something.
What we noticed is, that whilst txt spk has changed the way a generation use the written word, that same generation uses the language of design with a degree of fluency that their grandparents could never match.